Our Creative Idea
Don’t bring to life all the experiences and features, capture the JOY of Voyaging, in all its unique, individual forms.
Design Elements
Storytelling
Typography
Photography
Layout
Storytelling
Everything is in story form —
from a micro-story to a macro one
Each story should represent a unique feeling, experience, or moment
These feelings can exist in tiny details or grand gestures
The idea is modular
The longer form can be broken down into a series of shorter stories.
Shorter stories can be targeted and micro-targeted.
2. Typography
A mix of classic and modern to create something uniquely ours
We introduced a new typeface, Baskerville, to our library to tell beautiful and joyful stories.
3. Photography
It will look authentic and unstaged with specific contrast, saturation, and color.
4. Layout
They have an elevated look that is simple yet powerful, because sometimes, less is more.
They have 3 main elements:
AN EMOTIONAL HOOK to get sailors excited about voyaging with us.
A DIRECT DESCRIPTION of what you get on a Virgin Voyage – what makes us different - a reason to believe.
AND A CLOSER: Now we’re Voyaging
